I've officially registered for the VMworld 2015 conference in San Francisco. Now, I need to start looking at sessions.
Catalog > Attributes > Manage Attributes > [...search for sku...]This worked in Magento Community version 126.96.36.199
Scroll down to Frontend Properties > Visible on Product View Page on Front-end > Yes > Save
After that, you will want to refresh your cache to make sure things register properly on the frontend.